The Edelstam Institute supports foreign representations in promoting their countries in Sweden through strategic communication and public relations. We assist in developing clear and targeted messages and ensure they reach the right audiences in the right contexts.
Through our extensive networks and in-depth understanding of the Swedish landscape, we help identify relevant forums, conferences, trade fairs, and public platforms where countries, institutions, and initiatives can be effectively showcased. We also provide guidance on positioning, messaging, and outreach to ensure visibility and impact.
Our approach is tailored to each representation’s objectives, enabling them to communicate their priorities, values, and initiatives in a way that resonates with Swedish stakeholders, decision-makers, media, and the wider public, with professionalism, cultural sensitivity, and strategic precision.
